, covering New York City's Madison Square Park & Flatiron

Massive star display by Wix in Madison Square Park on November 1st

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stage wixIf you have been wondering why there is a mega-stage and ceiling canvas being set up in the middle of Madison Square Park you are not alone. It looks like the Jay- Z Beyonce tour, or U2, is setting up a huge concert on the lawn. Honestly the equipment has really made the park look awful all week.

Well it turns out Wix is sponsoring an event called “Create The Stars” where people can create and dedicate a star online, and it will be displayed on a huge overhead screen on Saturday November 1st. The star display will run from 7pm-midnight. You can go online at to make your own star.

Maybe it will turn out cool and hopefully all of this stage equipment on the lawn was worth it. Or at least we hope the Conservancy was paid very well to fund other programs for the park.
Here is their promo video:

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Dough bakery opens flagship location in the Flatiron

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dough coconutDoughnut shop Dough bakery just opened a flagship location in the Flatiron at 14 West 19th Street (between 5th Avenue and 6th Avenue). The cult favorite doughnuts started out at the Brooklyn Flea, then a shop was opened in Bedford-Stuyvesant, Brooklyn, and now they have a big operation here in the neighborhood. They were so popular they would sell out at the Flea, and apparently even got picked up by top restaurant Brooklyn Fare and Whole Foods. It’s the creation of Pastry-chef Fany Gerson.

The doughnuts are hand-made fresh throughout the day, and are over-sized with an emphasis on the dough and the glaze. They are a very dense, chewy, filling version of what you are probably used to, and they come with glazes such as Hibiscus, Café Au Lait, Salted Chocolate And Caramel, Toasted Coconut, and Dulce De Leche.

We tried the Toasted Coconut and the Salted Chocolate And Caramel and were amazed by the dough. I don’t recall having a doughnut with such a spongy thick density. The choice of glaze is very important, as you need one that is strong and satisfying to counter the formidable dough. Unlike other doughnuts, you can have half of one, or even a quarter, and be full.

dough doughnuts

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Jennifer Lopez, J Lo, buys penthouse apartment on Madison Square Park

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the whitmanThe New York Daily News reports that Jennifer Lopez (J. Lo.) has gone into contract on the penthouse condo at the Whitman Building that overlooks the beautiful north side of Madison Square Park. The 4 unit building has become the celebrity residence in the area, as her other neighbors are Chelsea Clinton and Nascar legend Jeff Gordon (now aka “J.Go.”)

The Penthouse unit has two floors with 6,540 square feet of interior space and over 3,000 square feet of outdoor space. Amenities include a full time doorman, private storage, private elevator landing, a gym and of course highly coveted views of Madison Square Park. The reported sale price was $22 million, but we likely will not know the real price until it is officially and publicly filed with the city. You can see more photos of the unit and the building at

We don’t report the address of celebrities in the neighborhood (even though this is widely publicized) but it is on the 26th Street block between 5th Avenue and Madison Avenue on the north side of Madison Square Park. Other residential buildings on the block include the Grand Madison and 15 Madison Square North.

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Cosme Mexican restaurant soft opened last night, officially opens October 28th

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We get word via twitter that Cosme (35 East 21st Street) soft opened last night, and will officially open Tuesday, October 28th. You can try to get your same day reservation this week by emailing

Ok so to back up, Cosme is a restaurant featuring Mexican-inspired cuisine using local and seasonal ingredients. It’s the creation of star Mexico City chef Enrique Olvera that has been all of the talk in the NYC restaurant world since it was first announced to open in our neighborhood.

The menu is not yet available but will eventually be here:

It’s another great addition to the neighborhood. Once MadParkNews gets in to eat at Cosme we will report back.

(Image via Cosme Facebook Page)



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Limited time 20% off at the new Yard Flatiron workspace; Open House on Thursday!

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the yard nomad3Come see The Yard’s newest location at 234 5th Avenue (@27th Street) on Thursday and score 20% off your first month’s membership!

The new Yard Flatiron workspace opened this month (and quickly became MadParkNews HQ) and they will be having an Open House this Thursday (October 23rd) from noon-5pm where you can take a quick tour of the amazing new space. They are even giving MadParkNews readers a 20% discount for your first month membership at The Yard Flatiron. Just mention MadParkNews when enrolling!

the yard desksStop by Thursday to have a coffee and enjoy a quick tour of their 4-story facility designed by architect David Bers with artwork curated by Gregory de la Haba. Having only just opened, The Yard would like to invite their friends and neighbors to come see the  space and meet their staff! It’s just a block up from Madison Square Park and features open coworking space as well as 88 private office suites on four floors flooded in natural light.

the yard nomad 1The place is already filling up with creative professionals, entrepreneurs, startups, and others looking for a turnkey private office or coworking desk in a cool environment.

The Yard is a collective of private office suites and open workspaces with three locations throughout New York City currently home to over 250 companies.  Serving as a hybrid alternative to standard coworking, each location features spacious lounge areas, conference rooms and fully furnished private office suites for individuals and teams up to 14 people.

the yard signWith month-to-month memberships and all-inclusive rates, members of The Yard can truly focus on their business without worrying about logistics. The Yard’s mission is to provide entrepreneurs and business owners the space to work productively, creatively, and efficiently.

  • The Yard Open House: Thursday, October 23rd from noon-5pm (or schedule a private tour)
  • Where: 234 5th Avenue (at 27th Street)
  • 20% Discount: 20% off the first months rent if you mention MadParkNews!
  • The Yard Website:

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