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Photo: Sierra Realty

The Spanish kitchen and tile company Porcelanosa has reportedly bought the Commodore Criterion Building at 202 5th Avenue (between 25th and 26th Street) according to the Wall Street Journal. The historic building on the northwest side of Madison Square Park will be used as Porcelanosa’s US headquarters and they do reportedly have the right to rename it. Manuel Prior, the director of the U.S. branch of Porcelanosa told the Journal, “Given what is happening in Spain, the company is investing more and more in other countries”.

You may recall walking past the eternal Santa display in the window in the unused retail space over many years, leftover from its use as a toy building.

Santas in prison?

For years it just seemed like Santas in prison behind the metal window grates, throughout the year. (see photo right)

The building is situated right in the heart of redevelopment off around Madison Square Park neighbored by Eataly, the headquarters of Tiffanys and Grey Advertising, a block down the street from luxury condo conversions at the Grand Madison and Madison Park North, SD26 and A Voce, and across Madison Square Park from Credit Suisse First Boston, Eleven Madison Park, Madison Green, and condo high-rise One Madison Park. The neighborhood has also seen recent additions of The Nomad Hotel, the Flatiron Hotel, the Museum of Mathematics, Trader Joes, The Ace Hotel, The Breslin and John Dory Restaurant, ilili, Hill Country Chicken, and more.

 Porcelanosa buys Commodore Criterion Building on Madison Square Park for US headquarters, 1.0 out of 5 based on 1 rating

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