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1107 Broadway

When the dust settled in an auction yesterday for the ‘Toy’ building at 1107 Broadway (at 24th Street), the winning bidder was reportedly the Witkoff Group according the WSJ, who plan to convert the building into high-end condos with Madison Square Park views.

The building at 1107 Broadway is adjacent to the Eataly building at 200 5th Avenue, and is actually connected by a sky bridge.

Read more about the auction and the buyers and sellers at blogs.wsj.com/metropolis/2011/06/29/with-second-sale-lehman-set-to-exit-toy-center/

The Madison Square Park area has been booming over the last few years with entertainment and internet startups (Zynga, GroupMe, Bonobos), fashion design houses like Vera Wang, interactive ad agencies, and the headquarters of many prestigious companies moving to the park vicinity (the Whitney museum, Tiffany & Co., Chipotle, and Grey Group).

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