Hotel Developer John Lam’s Lam Group has bought a block in Nomad on Broadway between 29th and 30th street and will build two hotels, a Starwood Aloft and a Marriott Renaissance according to Crains. To do this, Lam reportedly bought the buildings at 1205 Broadway (See photo below), 1225 Broadway (See photo below), and 1227 Broadway (See photo below). The hotel boom on Broadway started with the Ace Hotel (Broadway and 29th Street), followed by the Flatiron Hotel (Broadway and 26th Street) and the Nomad Hotel (Broadway and 28th Street). The Broadway Plaza hotel was the only one in this stretch for years and recently they have made some improvements to their marquis likely to keep with the boutique development energy on these blocks.
With their central location just below Herald Square (and Times Square) and just above the beautiful Madison Square Park, it makes a lot of sense for the hoteliers to build in this forgotten area of the last 2 decades.
(1205 Broadway additional angle)