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Crain’s reports that celebrity stylist Rachel Zoe will be opening up the first location of her new venture, DreamDry, in the Flatiron at 35 West 21st Street in November. DreamDry will have 20 stylists offering blowout hairstylings for about  $40 according to the article.

Of course Drybar also opened up in the Flatiron last year at 4 West 16th Street, and quickly won “Best Blowout” by New York Magazine. Who will take that crown this coming year…


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