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dreamdry locationNo more excuses for flat hair! Celebrity stylist and entrepreneur Rachel Zoe (and business partner Robin Moraetes) will open up DreamDry on Thursday, February 14th in the Flatiron at 35 West 21st Street (between 5th Avenue and 6th Avenue). It’s the first location of her new venture and is actually up the street from competitor Drybar.

You can currently book your appointment at DreamDry before they open. They offer blowouts (shampoo, scalp massage and blowout) for $40, or an express style (blow dry only) for $30, or braids/ponys/updos for ~$20. Styles run from the classic Farrah (soft loose waves) to the Sophia (luxurious volume and curls), to the Ali (straight and sleek), to the Veronica (retro polishes waves). There are at least 12 styles you can choose from. They even have a loyalty program and packages for frequent blowouts.

When Drybar opened up in the Flatiron last year at 4 West 16th Street, it quickly won “Best Blowout” by New York Magazine. Who will take that crown this coming year…?

We will give you a more detailed review of the DreamDry experience once we get a chance to get in there.

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