On Wednesday July 24th, Fairway Market will open a new store at 766 Sixth Avenue (between 25th and 26th Street), one block west of Madison Square Park.
It’s the location that used to be occupied by Gracious Home, and then later by the Knoll Sample Sale, the ongoing American Apparel Warehouse Sale and the Halloween popup store. You may recall Fairway recently opened another store at 2nd Avenue and 30th Street, aka Fairway Kips Bay.
It’s a huge win for Nomad, North Chelsea, Madison Square Park, and areas north. Yes there is Whole Foods at 7th and 24 Street, and Eataly (24th and 5th), Trader Joes (6th Avenue and 21st Street) and a Morton Williams (Park and 22nd), but unbelievably there is NO traditional grocery store above 25th Street that we know of between Park Avenue South and 8th Avenue all the way up into the 40′s (and possibly further!). Plus in recent years there have been a dozen new rental apartment buildings and condo buildings in this same area. They would do well here, grabbing shoppers from the north, if they can take market share from all of those who now use FreshDirect.
Founded in the 1930′s. Fairway is hugely popular in other locations and has an “extensive selection of fresh, natural and organic products, prepared foods and hard-to-find specialty and gourmet offerings, along with a full assortment of conventional groceries.”
Fairway Market opens Wednesday just west of Madison Square Park,