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Schnipper’s Quality Kitchen, known for their burgers, fries, dogs, and mac ‘n cheese, is now open at One Madison Park, a stone’s throw from the original Shake Shack.

Of course, Shake Shack opened up last year a few blocks away from Schnipper’s Times Square location, but both business have done pretty well there.

There are plenty of other premium burger spots (BRGR, Fresh N Fast, Breslin’s lamb burger, Resto) not too far from the Madison Square Park Shake Shack, but none so close as the upcoming Schnipper’s location. While the lines remain long at Shake Shack, it will be interesting to see if Schnipper’s can take some of those customers away, especially in winter weather.

Here is the Schnipper’s menu.

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