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Today at 11:30m the Flatiron BID will unveil a “giant pop-up 3-D holiday card” in the North plaza at 23rd and Broadway, kicking off “23 Days of Flatiron Cheer”, which will be 23 days of free holiday themed events highlighting shopping, dining, culture and businesses in the neighborhood.

Events each day include things like a prize wheel (Sunday Dec 2nd from 12-2), complimentary gift wrapping (Dec 22nd from 12-4), stories for kids (Dec 9th from 11am-2pm), a food drive, theatrical performances, and even an ugliest holiday sweater contest. Stop by for a free treat or beverage from 11am-1pm on Thursday, or check out their full schedule of events at

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