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The Hotel Thirty-Thirty (30/30) at 29 East 29th Street has been renovated and re-opened as the LOLA Hotel this month. The multi-million dollar renovation has sought to restore and yet modernize the glamor of its prior incarnation as the women-only, Martha Washington Hotel of the early 1900’s. Susan Jaques lead the design effort.

It is unclear if the property ownership changed hands, but the new hotel is reportedly under the ownership/management of the Rockpoint Group and Highgate Hotels.

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The 276 rooms “feature beautiful, sleek and spacious bathrooms with fabulous backlit mirrors and slate tiling…plush down duvets, and 300 thread-count bedding as well as 37” HD flat-screen TVs, iPod/iPad docking stations and WIFI.” According to their website, the hotel also has a new fitness center, a restaurant called Zana’s Cafe, and a bar called Lola’s Living Room.

For their grand opening, rooms are 30% off and can be booked in January for as low as $106/night, an amazing deal for such a central room in Manhattan.

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