Originally we had heard the new mega-demolition and hotel developments to take place on a block of Broadway between 29th and 30th Streets in Nomad would be a Starwood Aloft and a Marriott Renaissance, but it seems now that one of the hotels (on the northwest corner of 29th and Broadway) will be the first New York City location of a Virgin Hotel. The 4-star hotel will open in 2016, and have 300 rooms, be tech savvy, have high-end retail space, and food and beverage options. Virgin hopes to have hotels in NYC, Chicago, SF, LA, Miami, DC, and Boston.
“We are delighted to enter the New York market and specifically to play a part in continuing the NoMad neighborhood’s growth as a dynamic destination,” stated Virgin Hotels CEO Raul Lea.
Hotel Developer John Lam’s Lam Group bought the block in Nomad on Broadway by buying the buildings at 1205 Broadway (See photo below), 1225 Broadway, and 1227 Broadway. The hotel boom on Broadway started with the Ace Hotel (Broadway and 29th Street), followed by the Flatiron Hotel (Broadway and 26th Street) and the Nomad Hotel (Broadway and 28th Street). The Broadway Plaza hotel was the only one in this stretch for years and recently they have made some improvements to their marquis likely to keep with the boutique development energy on these blocks.
With their central location just below Herald Square (and Times Square) and just above the beautiful Madison Square Park, it makes a lot of sense for the hoteliers to build in this forgotten area of the last 2 decades.