One of the greatest toy companies ever, LEGO, will be setting up a flagship store in New York City at 200 5th Avenue right across from Madison Square Park, reports the NY Post. They just signed a deal for 7,703 square feet in the retail space currently held by Fidelity (next to Marimekko and Eataly). What an awesome addition to the neighborhood (fittingly in what was once called the Toy Building) from one of the most timeless and creative toys in existence. Word is they will open in January 2014. Kids get ready!
And now that they will be in the neighborhood, maybe they can make a Flatiron Building LEGO set, just like they have the LEGO Empire State Building.