Birch Coffee looks like it will be opening October 27th, bringing more good coffee to the north of Madison Square Park area (7 East 27th Street at the Gershwin Hotel). In addition to coffee, they will have a menu of sandwiches, salads, and breakfast foods.
They will also host events, such as a daily meditation from noon-1pm, and broadcast music such as the Global DJ Broadcast with Markus Schulz and Armin van Buuren’s A State of Trance.
After years of cookie cutter chain coffee shops, Birch shows it has a perspective, shares it with the neighborhood, and looks like it will put the soul back into the neighborhood coffee shop.