Another boutique hotel is slated for the NoMad neighborhood reports the Commercial Observer, this time at 16-18 East 30th Street (between 5th Avenue and Madison). The building at the location would likely be torn down and a new building could almost triple the current one in size according to the article.
The hotel boom in area started with the Ace Hotel (Broadway and 29th Street) and the MAve, followed by the Flatiron Hotel (Broadway and 26th Street) and the Nomad Hotel (Broadway and 28th Street). Others have had major redesigns, like the The Hotel Roger. And still other hotels are underway at 11-13 East 31st Street, 250 5th Avenue, and at 1205-1227 Broadway.
With their central location near Herald Square (and Times Square) and just above the beautiful Madison Square Park, it makes a lot of sense for the hoteliers to build in this forgotten area of the last 2 decades.